Our Vision

Design Principles offers intelligent design, comprehensive management, and informative consultation services to the construction community. Our team draws from over 20 years of commercial and residential construction experience to advance an approach and process that is focused on finding solutions efficiently.

With that, we create innovative designs with intent to balance the client’s program and budgetary requirements with social and environmental responsibility.

Our name is our philosophy. Understanding the design problem and applying the appropriate principles to create the right solution is fundamental. Offering our service honorably with professional excellence is imperative.

Design Principles

Our History

Design Principles was founded in 1991 and is based in Dallas, Texas near the Central Business District.  We are minority owned and certified as a Disadvantaged Business Enterprise (DBE) with the North Central Texas Regional Certification Agency (NCTRCA).

Design Principles is a service-oriented, client-inclusive organization with a goal of providing products and services of the highest quality.  We strive to build positive professional relationships with clients and endeavor to attain a clear understanding of our client’s needs and expectations.

Our Clients

Client Testimonials

Intercity Community Development Corporation

I have been very impressed with Design Principles’ services.  The company is very client oriented.  You work with the client to ensure their complete satisfaction with your design solutions.  Design Principles has always been professional and responsive.

You have had the patience of Job as we worked to complete the design phase of the Pittman Place project.  Your talents and skills are exceptional and outstanding.  Design Principles’ work has been above and beyond the norm exceeding our expectations.  ICDC has seen affordable homes look less than acceptable.  You have been able to design affordable homes with a custom look.

Diane Ragsdale ICDC, Manager, ICDC - Innercity Community Development Corporation

I have known Jeffery Bennett for over 15 years. Over those 15 years Jeffery has continually taken the ownership mentality exceeding budget expectations and quality of workmanship on each and every project. He moves very quickly identifying areas needing immediate improvement and develops policies, process and procedures to accomplish his given tasks. Jeffery is a highly success driven individual that has exceed any and all goals he has been charged. Jeffery has been known to work late nights and weekends to deliver projects on time and on budget. He is not afraid of hard work and expects his team to work equally as hard. He is always in good spirits, and works closely with his team to solve any and all issues that keep them from being successful. He leads by example and awards those around him that perform.  Jeffery continues to show the necessary grit and determination that will allow him to be successful in any endeavor he chooses to pursue.

Brian W. Blosser - VP Development & Construction, The Krystal Company®

Jeff (Design Principles) was an asset to ensuring that the project (a wine cellar) turned out the way that I envisioned it.  He helped me translate my ideas and goals into instructions for the company that was doing the implementation.  At points when others suggested alternatives, Jeff helped me understand the choices, longer term implications to functionality and in some cases, negotiate new alternatives.  One specific example, the company managing the implementation was hesitant to lay out the tiles on the floor in the manner that achieved the look I wanted.  Jeff developed a CAD layout that showed options for achieving the look I was after with different tile choices/size as well as how the measurements for layout should work.  The floor turned out terrific, but would have been a major struggle if Jeff had not been able to direct the activities.

I had a vision of what I wanted the results to look like, but no idea how to start the work or what the likely budget and work effort might be. Jeff worked with me to define the technical requirements and coordinate bids to complete the work.  In areas where there were budget challenges, Jeff provided options and alternatives so that we could better achieve the project goals without blowing the budget.

Suzette Massie, Massie Residence – Wine Cellar Addition

I have had the distinct pleasure of working with Jeff for several years now. Jeff has exemplified many strong traits during our working relationship. However, his professionalism during stressful/challenging situations is one characteristic that has been most impressive. Jeff has the ability to quickly consider the perspective of all parties involved to provide both a logical and diplomatic solution to any problem. I believe with this skill and Jeff’s desire to constantly improve in every area makes him one of the best relationship managers in the industry.

David Watford - National Sales Manager, LSI Industries Inc.
PKA Architects

Design Principles has provided TAS reviews for our projects in the Dallas market for the past several years.  I have found their work to be professional, well organized and completed in a timely manner.  Based on work they provided for the jobs in Dallas, I now use Design Principles exclusively for all of our TAS reviews on projects throughout the state of Texas.

Jack Marshall, AIA, NCARB, LEED AP Director of Architecture, PKA Architects, Inc.

Jeff Bennett is a person that I have known professionally and personally for several decades and his character and work ethic are of the highest caliber. He was literally given the keys to my house when he worked at my home based office (Treat Architects, Inc.) for many years early in our careers. I never had any reason for concern when letting him work there while our family was away for a few days. He was considered part of the family and earned our trust over and over. He had a thirst to learn all that he could about architecture and construction which resulted in far better construction documents produced almost single handedly by him. He also has a great sense of design and an understanding of how projects are put together from beginning to end. Jeff managed the team of consultants and deadlines and worked efficiently until the job was done.

Jeff was also one of my first hires or recommendations at 2 subsequent positions at larger companies.

I can highly recommend Jeff for any position of responsibility and would be more than happy to discuss his skills in more depth with anyone.

Bob Treat - Project Director , Lillibridge Healthcare Services, Inc.

Dear Jeff; Design Principles

We have worked together on several design projects in the past few years, and I can state without hesitation that all of your work was top notch and professional. You believe in a timely product that is creative and fairly priced. Please count on me to bring you additional business in the near future and use me as a reference for any person who might want to discuss it further.

Jim H. Moore JHM Properties, President, JHM Properties

When my wife and I decided to remodel our home, we wanted to find someone who understood our vision and needs and yet could bring new, congruent ideas to the table. We found such a person in Jeff Bennett of Design Principles. We appreciated his attention, assistance, thoroughness, flexibility, and professionalism throughout the design and construction phases of our remodel. He gave us the unmistakable feeling that our project was as important to him as it was to us. Thank you, Jeff, for a job well done.

Hope Residence, Wiley and Michael Hope

I would like to write a quick note of acknowledgment for Jeff Bennett. I have worked with Jeff for the better part of a year and through that time have not worked with a more adept Client Development Representative.
Jeff’s experience in project delivery has made my job easier in working with a knowledgeable individual who understands the municipal schedule and what it takes to develop a project. Jeff endorses open communication and is always in contact to understand schedule and what is going on with his projects.
It is a pleasure working with Jeff. He is firm when necessary, however never unprofessional, and is a true team player with his consultants and great advocate for his owner and responsibilities.

Alex Ramon - Director Phoenix Office, Integrated Design Studio 4

I wholeheartedly recommend Design Principles for your next project because they are talented, diligent, patient, conscientious, and customer oriented.  Design Principles provided our family excellent design services and we would gladly use them again.  In the stress of building design and construction, you can count on Design Principles.

Trey Graham Senior Pastor, First Melissa, Graham Residence
(Jeff Bennett) Totally goes above and beyond. He was great. He really helped navigate between my desires and my husband’s desires and came up with a plan that satisfied us both while he gave us other ideas that we hadn’t thought of. We wanted our bathroom and laundry room a certain way and we weren’t agreeing. He said “What about this way?'” and it worked for both of us. He’s just a good guy, good person.

I have been in the construction business for over 30 years.  I found Design Principles to be one of the most effective at translating the thoughts and ideas of the client into the product on the ground.  They are comprehensive in their approach to the project, considerate of the requirements of all shareholders, and always willing to participate as a team member.  I look forward to working with them again.

Joe Beaudette President, Beaudette Construction Services
Dallas Independent School District

I turn to Design Principles when I need expert advice and service for all TDLR issues.  Design Principles is prompt, knowledgeable, and always professional.

Brent Alfred, Program Manager AECOM Dallas ISD Bond Program, Dallas Independent School District

I have worked with Mr. Bennett from time to time over the past ten years. We were first introduced during his tenure with an Architectural Firm of which was performing Architectural and ADA services for one of our clients. He possesses the ultimate “can do” attitude while taking on all tasks with a positive energy and a smile. His upbeat personality and engaging personal style enabled him to interact effectively with our client as well as our contractors. I had the opportunity a few years back to secure Mr. Bennett’s ADA/Texas Accessibility Standards review and inspections services for one of our major clients. His services for our client continue to this day. I am very confident that he has the intelligence, work ethic and communications skills to add value wherever he works.

Marty Sharp - Sr. Project Manager, CBRE Group, Inc.

Our Affiliations

The African Chamber of Commerce D/FW promotes trade, commerce, cultural exchange and education between the North Texas and Nations of Africa in the Diaspora.  The African Chamber of Commerce D/FW was founded by few Africans under the leadership of Dr. Obi Duruji.  Mr. Sanmi Akinmulero became the president and opens it to the public and now his membership has grown to 400 plus and maintaining its core values.

The African Chamber of Commerce DFW:

  • Promotes trade and investment.
  • Promote the development of the private sector and free enterprise in Africa
  • Provide technical assistance and support
  • Act as a central information center
  • Act as the primary forum for discussion and address relevant issues related to African Development
  • Seek and promote the strengthening of mutual cross-cultural understanding and business relationships
  • Involved and encourage policies and legislation that will foster economic growth in Africa and the Caribbean
  • Promote trade missions and tourism
  • Work informally with the national US-African Chamber of Commerce, AU, COMESA, United Nations, GAWE, African Chamber of Commerce’s, local chambers, Government Agencies and Embassies

Learn more at http://www.africanchamberdfw.org

North Central Texas Regional Certification AgencyIt is the policy of all the public entities which are part of the North Central Texas Regional Certification Agency (NCTRCA) that Disadvantaged Business Enterprises (DBEs), Minority Business Enterprises (MBEs) and Woman-owned Business Enterprises (WBEs) have the maximum practical opportunity to participate in their contracting and purchasing activities. Certification is a critical component of their programs to assist disadvantaged, minority and woman-owned business enterprises in the public entities procurement activities. The North Central Texas Regional Certification Agency is solely committed to ensure that bona-fide disadvantaged, minority and woman-owned firms, benefit from the programs offered by its member entities.  Learn more at http://www.nctrca.org

TRASATRASA is a group of RAS Professionals dedicated to accessibility in all aspects of the physical experience for persons with disabilities. Thus, TRASA offers related education on a regular basis during the year which is open to members, as well as the public.  Learn more at www.trasatexas.com

Our Photographers

Audrey Callahan

“Owning a camera does not make you a photographer. A photographer must be able to create a new perspective when there would otherwise be nothing. Audrey has been working for years in order to create a new approach to the way a person will see the most mundane aspects of life.

Combining a self motivated nature with a fascination of form, light, texture and angles, her portfolio has expanded to include the beauty of landscapes, portraits, still life, and architecture.  Never one to turn down a challenge, Audrey continues to experiment in order to evolve her style in order to please the client as well as the artist inside all of us.”

Ms. Callahan is Design Principles’ primary photographer and is a major contributor to the image galleries provided on this site.  We greatly appreciate her creativity and vision.

Audrey L. Callahan – Photographer
(214) 605-9979

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Our Renderer

Modeling – Rendering – Animation

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